About

The story behind the work.

Chris Loverseed is an Australian entrepreneur and dog trainer based in Melbourne. He founded Positive K9 Training and PK9 Gear, and remains the owner and head trainer of Positive K9 Training. His work covers building businesses, dog behaviour, training-equipment design, Australian manufacturing and traditional leathercraft.

In Chris’s words

How I got here.

I dropped out of school at 14. Did a chef apprenticeship, spent years in corporate at Telstra, and eventually found my way into dog training full-time. I began operating Positive K9 Training in 2009 and formally registered it in 2011 — covering everything from dog sports and behaviour to assistance dogs and substance detection work.

Positive K9 Training grew from training dogs for friends into a business with a team of trainers. During COVID lockdowns, I took training online through PK9 Online. PK9 Gear came from problems I wanted to solve in the equipment I used every day. I’ve spoken about that business journey on Evolvepreneur and in my Inside Small Business interview.

I founded PK9 Gear in 2023 as an extension of Positive K9 Training; it became a separate entity that year. It started because I was frustrated. As a trainer putting gear on dogs every single day, I was sick of cheap, imported products that fell apart. So I started making my own. What began as solving my own problem turned into a brand with two sides — tough, reliable everyday gear built from Bluewater climbing rope and waterproof Biothane, and a high-end bespoke leather range using Italian vegetable-tanned hides and solid brass hardware. Both sides exist because they solve real problems I was dealing with as a working trainer.

The everyday range is what most people start with — leads, collars, and the Tug-a-Roo, all built to cop a beating and still look good. The bespoke side is where things get personal — one-off commissions like the collar I made for Oprah Winfrey's dogs, or the custom piece for Jelly Roll's dog Bussie with "BUSSIE" studded in silver. That side grew into bespoke leather projects. But at the core of it, I'm still a dog trainer who makes gear — and I still test everything on the dogs I work with before it goes to anyone else.

Read my personal story

A personal story

Rock Bottom to Full Circle

In 2020, I hit rock bottom. A suicide attempt and time in psychiatric wards. It was the lowest point of my life. During recovery, music kept me going — Jelly Roll's music, specifically.

In 2025, I got to meet him. I handcrafted a custom leather collar for his dog Bussie — "BUSSIE" studded in silver, presented in a PK9 gift box with custom swag bags. It was a full-circle moment I never saw coming.

I've been open about all of this publicly because I think it matters. Too many people in small business and the pet industry are struggling quietly.

"Mental health is real. And I'm not posting this for sympathy. I'm posting it because awareness matters. A lot of people probably never thought this could happen to me. Truth is, it can happen to anyone. Behind the work, the posts, the business, the laughs and the daily grind, you never really know what someone is carrying."Chris Loverseed · Mental Health Awareness (Mar 2026)

"Struggling is real. Pain is real. But so is personal responsibility. Get help. Do the work. Have the hard conversations. Take ownership. Fight to become better."

Watch

The PK9 Prestige Collection.

The PK9 Prestige Collection at Park Hyatt Melbourne — The Diplomat, Ambassador, and Presidential ranges.

Australian Life Magazine"Passionate Puppy Lover Strikes Business Gold (and Green)"

Watch the video feature

Straight to me

Let’s have a conversation.

Interviews, training, a piece of gear you have in mind. You can reach me here.