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Chris Loverseed is an Australian entrepreneur and dog trainer based in Melbourne. He is the founder of PK9 Gear and Positive K9 Training, where he remains owner and head trainer. His work spans dog training, training-equipment design, Australian manufacturing and traditional leathercraft. Chris is NDTF-qualified and has worked professionally in dog training since 2009.
Chris Loverseed is an Australian entrepreneur and dog trainer based in Melbourne. He is the founder of PK9 Gear and Positive K9 Training, where he remains owner and head trainer. He has worked professionally in dog training since 2009, building Positive K9 Training into a business with a team of trainers and developing PK9 Online during the COVID lockdowns. His work covers dog training, dog behaviour, training-equipment design, Australian manufacturing and traditional leathercraft. Chris holds a nationally recognised dog behaviour and training qualification through the National Dog Trainers Federation, with additional units listed by Positive K9 Training in assistance dogs, substance detection, complex skills and tricks, and class instruction. He founded PK9 Gear in 2023 as an extension of his training business, and it became a separate entity that year. PK9 Gear makes its products in Melbourne except for its foam toys, using materials and components sourced in Australia and overseas.
Download both biographies, the existing website portrait and contact details in one ZIP file.
Available for comment
Practical training, canine body language, puppy development and the relationship between dogs and their people.
Lead and collar selection, training-equipment design, material choices and traditional leathercraft.
Building PK9 Gear, Australian manufacturing, and Chris’s own experience of mental health and entrepreneurship.
Read Chris’s personal story or browse previous interviews and commentary.
Published words
"For us, luxury is not about logos. It is about craftsmanship, integrity in materials and creating gear that is functional, beautiful and built to last for both the dog and the handler."Chris Loverseed · Kanebridge News
"Our 'positive first' philosophy is a strategic framework centred on building a business on trust and clear communication. It directly responded to a market saturated with options, damaging the human-animal bond."Chris Loverseed · CEO Today Magazine
"Most pet gear is designed to be replaced. I started making my own because, as a trainer, I was putting gear on dogs every day and watching it fail. I wanted something I could trust — and something worth passing down."Chris Loverseed · EIN Presswire
Published in a PK9 Gear press release.
"Training gear is not just a way to control your dog. It is a communication system. Poorly chosen gear muddies that message. Well chosen gear sharpens it."Chris Loverseed · CEO Today Magazine
"People are tired of buying the same thing twice. They want to know who made it, how it was made, and whether it will still be around in ten years. That's what we offer."Chris Loverseed · EIN Presswire
Published in a PK9 Gear press release.
"When customers buy our gear, they're not just getting a product; they support a local small business and invest in equipment built with intention and care. That level of transparency and craftsmanship is our competitive edge."Chris Loverseed · CEO Today Magazine
"Training is interacting — every single interaction you have with your dog is a training moment."Chris Loverseed · CEO Today Magazine
"I found it quite amusing, to be honest. Anonymous individuals turned into absolute keyboard warriors."Chris Loverseed · Yahoo Lifestyle
“I needed something hands-on to pull me out of my own head, and making things turned out to be really good for me.”Chris Loverseed · Inside Small Business
Online profiles
Straight to me
Interviews, training, a piece of gear you have in mind. You can reach me here.